What is SEO and how does it help your business?

You’ve likely heard of SEO before, but may not fully understand what it is and how it affects your business.

To begin, when you make a search on Google- Google determines which sites are relevant to you according to the keywords you searched with. For example- if you search for new car, Google will provide a list of sites it considers most relevant for new car- listed in order of relevance.

Thus,

SEO – or, Search Engine Optimization,

is the sweet science of finding the keywords that are relevant to your business- the keywords customers are actually searching for right now- and then optimizing your site so that Google will include your site in its top ten relevant sites for that particular search.

Getting in the top ten means you’re on page 1 of the search results. And in SEO, it’s all about page 1, because 99% of all search traffic comes from the page 1 search results.

One more important note before we continue. We’re not talking about taking your local business globally… In case you missed it,

Google is going local

Google has determined that 75% of all searches are local in nature and Google is now turning their focus toward providing RELEVANT local search results. This means if your site is not showing up in the local search results due to poor or non-existent SEO, then the customers that are actively searching for you online are finding your competition instead, and not you!

Why have a website that doesn’t show up on Google? It’s like having a billboard in the middle of a forest- what’s the point?

At EscoWeb Marketing, we specialize in putting local businesses on the first page of Google for their keywords- keywords that are being searched on Google right now.

We guarantee 1st page placement or your money back- try finding another SEO firm that offers 100% money back.

A couple of things to get in the open before we go any further- SEO is not instantaneous. Our guarantee is based on a 90 day process. Over 90 days we will research your business, your
competition and your website. We then will develop a complete SEO plan for your business and begin to implement that plan. At the end of 90 days, you’ll be on page 1 of Google for your
keywords, or you’ll get 100% of your money back- either way, you can’t lose.

At the end of 90 days we re-evaluate. SEO requires constant attention, research and nurturing to maintain rankings. We recommend 1 year maintenance contracts to help insure your site stays on page 1, but that’s completely up to you. Just know that without the continuing work- your sites could start slipping from that page 1 position.

To get your site onto page 1 of Google call now and we’ll do a quick consult on your business and website. Call and let’s get the ball rolling.